Yebisu Beer Museum: Drinking Yebisu and Insulting a God

We went to the Museum of Yebisu Beer, a lovely (and free) museum in Ebisu, Tokyo dedicated to, you guessed it, Yebisu Beer!

Yebisu Beer Hall

The hallowed Yebisu Beer Hall

Visiting the Yebisu Beer Museum

At the entrance, we were greeted by a giant can of beer. A member of our noble party hugged the giant beer. True love. Upon stepping inside, we were greeted by more beer. This time, actual beer cans were stacked in the shaped of a large beer can.

Descending the stairs, you see this carpeted area depicting Yebisu/Ebisu, the god of good luck and the ocean, among other things. Ebisu is a pretty popular god. You see him everywhere on signs and at temples in Japan. He’s often carrying a big fish called a tai in Japanese (sea bream in English).

Do you see the small sign to the right in the picture, next to the circular carpeted area?  It says something to the effect of “Please don’t step on the god of good luck” in both English and Japanese.  I didn’t see the sign until I had sufficiently trampled on the carpet and the god.  I guess that has earned me painful hangovers for life.

The limited summer beer

The limited edition summer beer

The dark beer

The dark beer

Drinking Yebisu Beer

We explored the modest museum, learning much about the history of Japanese beer in the process. One of the most enjoyable parts of the visit was trying the reasonably-priced beer in the tasting salon. Two of us got the delicious dark beer on the right and one ordered the summer special, to the left.  Yum!

If you’re looking for a fun, inexpensive beer-themed attraction in Tokyo, Japan, then I highly recommend the Yebisu Beer Museum.

Yebisu Beer Museum Official Site

Hours: 11:00 am – 7:00 pm

Entrance fee: Free (tours cost up to 500 yen per person // beer costs extra)

Location: Ebisu Garden Place (inside), 4-20-1 Ebisu, Shibuya-ku, Tokyo, 150-8522
Map: Provided by Japan Guide

Scheduled holidays: Mondays and New Year vacation

For details about when the Yebisu Museum is open, see the official website (the purple days on the calendar are when the museum is closed.)

Originally posted on September 4, 2011.

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